What was the last all-star customer service experience that wowed you? Chances are you had to think about this for a while. Stand out experiences are rare these days, which makes them even more powerful when we get to be part of them.

Experiences don’t have to be bad to be disappointing. They just have to be average.

In a world where we are all competing for attention from so many, you can’t afford to do business as usual.

If your nonprofit is looking to stand out and be memorable, to intentionally create small moments of surprise and delight for your stakeholders, what would that look like?

Do THAT.