Ah, February. Whether you’re stocking up on chocolate hearts or firmly in the “it’s just another day” camp, this month of love offers an interesting lens for nonprofit boards. Before jumping into recruitment mode, let’s talk about something even more fundamental: getting crystal clear about what your board truly needs.
Know Yourself First: Understanding Your Board’s Needs
Just like any relationship counselor will tell you, you need to know yourself before you can find the right match. For nonprofits, this means taking a hard look at your current board dynamics and organizational needs:
Start with these key questions:
- What specific expertise gaps exist on your current board?
- How well does your board reflect the community you serve?
- What perspectives are missing from your strategic discussions?
- What upcoming challenges will your organization face that require specific knowledge?
The “Relationship Status” of Your Current Board
Take time to assess your current board’s health and dynamics. Are meetings productive? Is attendance consistent? Do all voices get heard? Understanding these patterns helps clarify what qualities and personality types you’ll need in future board members.
A Board Composition Matrix can help you map out your current strengths and gaps. Think of it as your board’s personality test – it reveals not just who you are, but who you need to become. Get a sample Board Matrix to get you started.
Setting Clear Expectations (No Mixed Signals!)
Before you even think about recruitment, establish clear expectations. Like any healthy relationship, both parties need to understand what they’re getting into:
- Time commitments (meeting frequency, committee work, events)
- Financial expectations (give/get policies)
- Length of term
Looking Ahead: Preparing for “The Search”
Next month, we’ll explore specific strategies for finding and attracting these ideal board members. For now, focus on getting crystal clear about what you need. After all, the best relationships start with self-awareness and honest reflection.
The Perfect Match Awaits

Whether you’re a Valentine’s Day enthusiast or prefer to skip the hearts and flowers, remember that building a strong board is about creating lasting, meaningful partnerships. Take this month to reflect, assess, and prepare. When you know exactly what you’re looking for, you’re much more likely to find it.
Hat Tip to Your Success,
P.S. Do you want to get updates on our most recent blogs and other free resources we offer? Sign up here for our bi-monthly e-newsletter, The SWGazette.